Overview
Translating narrative into visual storytelling
Led end-to-end production of a multi-channel editorial feature for M-Dash, translating narrative storytelling into a cohesive digital and social content series.
M-Dash is M.M.LaFleur's editorial platform highlighting leaders across culture, business, and public life. This feature on Padma Lakshmi was developed in close collaboration with creative direction, translating the vision into a cohesive portrait series and interview across digital and social channels.
Portrait Series
Capturing presence and perspective
Editorial & Social Rollout
From shoot to screen
The editorial was distributed across M-Dash's digital platform and M.M.LaFleur's social channels, with content strategically sequenced to maximize engagement and narrative depth across multiple touchpoints.