Creative Direction · Production Leadership

Driven by Story.
Built in Partnership.

Creative Director & Production Leader — I help fashion brands and purpose-driven agencies make work that earns attention, not just content that fills a feed.

See Selected Work → Start a Project
Watch My Work reel poster

Watch the Reel

A look behind the work — casting, sets, and story coming to life.

Scroll
M.M.LaFleur
Gucci
Saks Fifth Avenue
Padma Lakshmi
Gucci × Bon Duke
Spring Collection
M-Dash Editorial
Ready to Run
Who I Work With

For brands ready to make work that matters.

I partner with fashion brands, studios, and agencies who are ready to create visuals that earn attention — not just content that fills a feed. If you're building a campaign, launching a collection, or redefining your visual identity, this is where we start.

Fashion Campaigns Editorials Brand Launches Visual Strategy Photo + Video
Let's See If We're a Fit →
Anna Figueroa — Creative Director

"Anna brought a level of clarity and intentionality to the project that we hadn't experienced before. Our campaign exceeded every expectation."

Creative Director, Fashion Brand
Portfolio

Selected Work

View All Projects →
Spring 2024 Campaign
Fashion Campaign
Spring 2024 Campaign
View Project →
Padma Lakshmi Editorial
Editorial
Padma Lakshmi
View Project →
Ready to Run
Brand Campaign
Ready to Run
View Project →
How I Work

Clear direction.
Thoughtful execution.

I bring clarity to ideas and lead them to life — from visual systems and brand strategy to production leadership and creative operations.

Projects typically begin at $5,000 — let's talk about yours.

View All Services →
01
Visual Systems

Cohesive brand aesthetics across every touchpoint.

02
Production Leadership

End-to-end photo and video production management.

03
Brand Strategy

Narratives that make your brand feel intentional.

04
Creative Operations

Systems and workflows for creative teams that scale.

0
Years Experience
0
Campaigns Produced
0
Brands Partnered
0
Client Retention
Anna Figueroa
About

You have a story worth telling.
I help brands figure out what it is.

With a background spanning editorial, campaigns, and production, I shape direction, align stakeholders, and guide execution — bringing the right people, processes, and structure together to deliver work that is thoughtful, effective, and scalable.

Learn More About Me → View LinkedIn ↗

✦ Let's Create Something

Ready to Make
Something Memorable?

I take on a limited number of projects each season — every partnership gets my full focus.

Start a Project →